Pokémon introduces new Lego Smart Play sets this summer

A child excitedly builds a colorful Lego structure featuring Pokémon characters, surrounded by various Lego pieces and a backdrop of summerthemed decorations.

The new sets are scheduled to hit the shelves in July 2024, coinciding with the summer holiday season when many families look for engaging activities. This strategic timing aims to capitalize on the increased interest in Pokémon, particularly with the recent releases of new games and animated series that have reignited fans’ enthusiasm. In addition … Read more