Gen Z – The Focus Insight

Gen Z birdwatchers are discovering nature in reserves

2026년 05월 10일 by team insight

A group of young adults enthusiastically observes birds through binoculars in a lush wildlife reserve, surrounded by greenery and vibrant flora.

Several factors contribute to this growing enthusiasm, including the influence of social media platforms like TikTok and Instagram, where young birdwatchers share their experiences and knowledge. Hashtags such as #Birding and #Birdwatching have garnered millions of views, creating a digital community that encourages participation. Additionally, the COVID-19 pandemic has led many individuals to seek solace … Read more

How Geese became Gen Z’s first great American band

2026년 01월 09일 by team insight

A lively crowd enjoys a performance by the band Geese at a music festival, with colorful lights illuminating the stage and fans dancing enthusiastically.

The band’s rise can be attributed to their energetic live performances and a strong social media presence, which have helped them connect with Gen Z fans. Their song “Low Era” has become a viral hit, amassing millions of streams on platforms like Spotify and TikTok, further solidifying their status as a band to watch. This … Read more