Ford plans to launch an affordable electric pickup truck next year

A group of Ford executives stands in front of a covered prototype of the upcoming affordable electric pickup truck, discussing its features and market strategy during a press event.

The anticipated model is expected to be positioned below Ford’s current electric offerings, such as the F-150 Lightning, which has gained popularity but comes with a higher price tag. Ford executives have indicated that the new truck will feature essential capabilities and technologies that appeal to both traditional pickup truck owners and new electric vehicle … Read more