Pearlena Igbokwe and Oliver Schusser to Speak at Variety’s Entertainment Marketing Summit

Pearlena Igbokwe and Oliver Schusser are seated on a stage, engaged in discussion at Variety's Entertainment Marketing Summit in Los Angeles, surrounded by an audience of industry professionals.

The summit will focus on the evolving landscape of entertainment marketing, addressing the challenges and opportunities that arise from the rapid changes in consumer behavior and technology. Igbokwe and Schusser are expected to share insights from their respective companies, which are at the forefront of content creation and distribution. As streaming services continue to reshape … Read more

Showbiz Leaders Explore AI Innovations at Variety Entertainment Summit

Entertainment industry leaders engage in discussions about AI advancements during the Variety Entertainment Summit at CES 2026, highlighting the future of content creation and audience engagement.

Key discussions featured the integration of AI in content creation, marketing strategies, and audience engagement, reflecting the potential economic impact of AI slop in 2026. Industry leaders emphasized the potential of AI to enhance storytelling, streamline production processes, and personalize viewer experiences. Notable speakers included executives from major studios and tech companies, who shared insights … Read more