Content Strategy – The Focus Insight

Elder Scrolls Online’s shift to smaller Seasons explained

2026년 02월 04일 by team insight

A group of gamers eagerly discusses the upcoming changes to Elder Scrolls Online's content strategy during a gaming convention, surrounded by promotional banners and merchandise.

Despite speculation regarding the timing of this announcement in relation to recent layoffs at Microsoft, the studio has clarified that the pivot to smaller Seasons is not a reaction to these events. In a statement, ZeniMax emphasized that the decision was made independently, focusing on the long-term vision for the game rather than external pressures. … Read more

What Streaming TV Could Learn from Mad Men

2025년 12월 12일 by team insight

A group of people sits in a modern living room, intently watching a streaming service on a large television screen, surrounded by snacks and drinks, reflecting the current trend of home entertainment.

In response to these challenges, many platforms are reevaluating their content strategies. For instance, Disney+ has announced plans to increase its investment in original programming, aiming to attract new subscribers while retaining existing ones. This pivot mirrors the successful approach of shows like ‘Mad Men,’ which emphasized character-driven storytelling and high production values. To explore … Read more